Extensive experience in all forms of advertising and marketing legal issues, with special expertise in contractual matters.
Represents national advertisers, advertising agencies, public relations companies, branding and design firms and individuals in contractual and general corporate matters.
Advice on broadcast, digital and social media advertising issues, contest rules and administration, advertising agency/client compensation agreements and advertising claim substantiation, as well as overscale talent agreements, human resource matters, and production agreements.
Graduate of the Cornell University School of Industrial Labor Relations and the St. Louis University School of Law. Editor of the Law Review. In-house counsel in the Legal Department of Ogilvy & Mather. Vice President of J. Walter Thomson Company in their Legal Department. Of Counsel to the firm of Kornstein Veisz Wexler & Pollard, LLP and Counsel to Reavis Parent Leher LLP. Works with numerous advertising lawyers to provide specialized services related to copy issues, advertising challenges and music licensing.
Law Offices of Marla Meg Gordon, P.C. shares space and collaborates on litigation matters with Emery Celli Brinckerhoff & Abady LLP, a premier civil rights and litigation law firm.
Marla Meg Gordon
Our practice covers all aspects of advertising and marketing law, primarily representing advertising agencies, branding firms, national advertisers and public relations agencies.
Law Offices of Marla Meg Gordon, P.C.
Draft and negotiate agency/client master services agreements, including compensation and bonus criteria
Review of broadcast, digital, print, and OOH advertising, including review of claim substantiation, network clearance/challenges, design of support research and tagline review.
Represent advertisers and agencies before administration agencies, the Federal Trade Commission, National Advertising Division ("NAD") of the Better Business Bureau, and the National Advertising Appeals Board ("NARB"), disputes with competitors and network challenges.
Negotiate all types of advertising agreements, production contracts, releases, media agreements, experiential and public relations, including music licensing and contracting for the use of characters, props, and user-generated content.
Draft music agreements, footage licenses, user-generated content, characters, movies and all other forms of licensing contracts.
Represent agencies and advertisers in Screen Actor Guild inquires, claims, audits and arbitrations. Negotiate and draft celebrity talent agreements and resolve union and non-union talent issues.
Advise on agreements with influencers, collection and licensing of user-generated content, and related releases and talent issues, including compliance with FTC requirements and drafting of disclaimers
Consult on hiring and firing decisions, employee manuals, all aspects of performance evaluation and staff reduction planning and implementation.